Influential Communications, Inc.

Metaphors

One of the most pervasive characteristics of communication is the use of metaphors.

In a swirling world of meaning, metaphors allow us to make sense of things based on previous experiences. Metaphors both drive and direct our understanding of the universe around us, and are the most basic building blocks of our categories.

Learning to detect metaphoric communication allows you to gain a greater perspective on the motivations and understandings a person applies to their world. It allows you to enter their understanding of their world, and either direct formidable changes or participate smoothly in their communication dance.

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